Diwali Celebration
Journal Square, New Jersey
This year, Brooke Bond Taj Mahal wanted to show their appreciate for their loyal customers while celebrating Diwali in a authentic and meaningful way.
Targeting Journal Square, NJ, commuters were greeted with free tea samples and custom made traditional Diyas and other giveaways.
Local members of the community represented the brand as Brand Advocates and were dressed in traditional clothing engaging with the audience and drawing crowds to sample the tea, get their photos taken and celebrate the holiday with their community.
