TJ Maxx Grand Re-Opening
57th St. New York
To celebrate TJ Maxx's Grand Reopening of their uptown location, pedestrians and shoppers were greeted by a customized NY coffee cart giving away free hot coffee and pastries.
During rush hour, New Yorkers were lining up for their free treat while being greeted by Brand Advocates and store managers starting at 8am. Brand Advocates in uniform were driving traffic inside the store and promoting TJ Maxx's rewards program.
The activation was so well-received that our initial supply had run out on both days within the first 3 hours. Over the course of two days, about 1,500 cups of coffee had been served and 1,000 pastries were given away.
